Prep List

GuideInstagram & Social Media

Ten Reel Ideas for Your Restaurant, With No Dancing or Acting

Reels get the most reach on Instagram. Many owners think of dances and trends and decide to skip it. But in hospitality, very different videos work best.

Works with ChatGPT, Claude and Gemini, including the free versions.

The matching prompt in Prep List develops ten ideas you can shoot on a phone, each with a three-step flow, the first second and the effort involved. Plus the three you should start with.

What you get

What the result looks like

Example for a neighbourhood bistro, shortened
Idea 1 · "From board to plate" First second: a knife hits the board, close-up. Flow: chopping onions, the pan sizzles, a finished plate is slid across the pass. Filming time: 10 minutes during live service. Idea 2 · "What happens here at 9am" First second: a key in the lock, the door opens onto a dark dining room. Flow: lights on, coffee machine, a delivery arrives, the first batch of pastry. Filming time: 15 minutes. Idea 3 · "The regular tells all" First second: "I have been coming here every Friday since 1994." Start with: 1, 2 and 7, because they do not need any faces.
Prompt 103 in Prep List

Ten Reel Ideas Without Dancing

In the app

The ready-made prompt is part of Prep List.

Already tailored to your restaurant, together with 499 more for reviews, menu, team, Instagram and events.

Get Prep List

Good to know

Reels with hands, sounds and real kitchen routines work especially well in hospitality. Faces are optional.

Frequently asked questions

How long should a Reel be?

For restaurants, 7 to 30 seconds works best. Short enough that people watch to the end, long enough for a small story.

Do I need an expensive microphone or camera?

No. A recent phone is plenty. Good light and a steady hand matter more.

Also worth reading