GuideMenu & Dishes
Menu Descriptions That Sell Instead of Just Listing
"Tender, juicy pork fillet in a delicious sauce" could describe any restaurant's dish. Guests order when they can picture a dish: where it comes from, how it is cooked, what makes it special.
The matching prompt in Prep List writes three versions of each dish: short for the menu, medium for the specials board and delivery apps, long for your website and social media. Plus a name that sticks.
What you get
- A short version of up to 12 words for the menu
- A medium version of 25 words
- A long version of 40 words for website and social media
- A dish name idea that sticks
What the result looks like
A Dish People Want to Order Immediately
The ready-made prompt is part of Prep List.
Already tailored to your restaurant, together with 499 more for reviews, menu, team, Instagram and events.
Get Prep ListGood to know
Descriptions with origin and preparation sell better than plain ingredient lists. Two concrete details beat five adjectives.
- Two concrete details beat five adjectives. Origin and preparation sell best.
- Only write what is true. A "homemade" that is not will be found out sooner or later.
- Reuse the long version straight away for Instagram and your website.
Frequently asked questions
How long should a dish description on the menu be?
On the menu itself, 8 to 12 words is usually enough. Longer text belongs on your website, the board or social media.
Should I put currency symbols next to prices on the menu?
Many venues leave the £ sign off because it draws less attention to the price. What matters is that the price shown is clear and is what the guest actually pays, including any tax.