GuideGoogle & Reviews

The Google Profile Description That Wins Over Guests Nearby

More people often see your Google profile than your website. The description is one of the few texts you control yourself, and it is often left empty.

Works with ChatGPT, Claude and Gemini, including the free versions.

The matching prompt in Prep List writes a description of up to 750 characters, with the key facts in the first 250 characters and the terms guests in your area search for worked in naturally.

What you get

A description of up to 750 characters
The key facts in the first 250 characters
A list of the search terms we worked in naturally

What the result looks like

Example for a neighbourhood bistro, shortened

Neighbourhood bistro in Montpellier, Cheltenham, run by the same family since 1987. We cook seasonal British food: game from the Cotswolds, hand-made pies, meat from the butcher next door. At lunchtime there are changing weekday specials, in the evening our full menu in the wood-panelled dining room or, in summer, in the beer garden under the lime tree. For celebrations of up to 40 guests we have a private room, with a menu to suit if you like. Vegetarian dishes every day. Children are very welcome, and so are dogs. Terms worked in: neighbourhood bistro, Cheltenham Montpellier, seasonal, lunch, beer garden, private dining, vegetarian.

Prompt 205 in Prep List

The Google Description

In the app

The ready-made prompt is part of Prep List.

Already tailored to your restaurant, together with 499 more for reviews, menu, team, Instagram and events.

Get Prep List

Good to know

The description in your Google profile can be up to 750 characters long. The first 250 matter most because they are often what shows first.

The first 250 characters matter most, because they are often what shows first.
No links, no prices and no promotional claims like "the best restaurant in town". Google's guidelines do not allow them.
Mention your town, neighbourhood and cuisine. That is how people searching nearby find you.

Frequently asked questions

How long can the Google description be?

Up to 750 characters. Use the space, but put the most important things first.

Does the description help with ranking in Google Maps?

It is one piece among many. Correct categories, up-to-date opening hours, photos and regular reviews with replies matter more.

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